Skip to Main Content

Copy of Business and Accounting Research Guide: BUAD 101 - Maszarose/Titus - FA/SP

Embedding test

Recommended databases

Start here

A login is required for off-campus access.

Books & Media Catalog

Use the online catalog to conduct a keyword search to find additional sources for the Marketing Assignment. Be sure to note:

  • the collection of the item (Books, Reference, etc.)
  • the item's call number
  • whether the item is available or has been checked out
  • if the item is an e-book or website, use the embedded link to access it 

Search tips

Search tips

  • Most of the library's databases are not completely full text, so please check the box to limit to full text if the database provides one. Generally speaking, if there is no full text checkbox, then the database contains all full text sources (ex. Gale eBooks, Salem Online).
  • Search with keywords, not sentences:
    • Full sentence: What is age discrimination and who does it cover in the workplace?
    • Major concepts: "age discrimination" and employment
    • Tip: When using "basic search" put an and between terms. You can also switch from "basic search" to "advanced search" in any database to search more than one term at once by filling in the search boxes. If you need to limit your search to a particular date range, then use the "advanced search."
    • Be flexible about search terms. Think of synonyms and related terms you can try if your initial search strategy doesn't produce the results you want. You may need to use different terms for different databases.
  • The types of sources you find will depend on the databases you search:
    • For background information on topics, Gale eBooks and Salem Online are great places to search. The specialized encyclopedias and other reference sources will be most helpful for the Marketing Assignment.
    • For articles from specialized business journals and magazines, try Business Source Premier. 
    • For articles written for a general audience, check out ProQuest Newspapers.
  • Many of the databases will show a suggested APA citation. It's fine to start with these citations, but it is your responsibility to check them for accuracy and make corrections based on the library's APA handouts, the Pocket Style Manual, etc. Click on the Citing Sources tab at the top of this guide for access to APA handouts, tutorials, and more. Make sure you are using the library's updated handouts for APA 7th Edition.

Tip: Research is a trial and error process, and librarians are happy to help you brainstorm or find articles! Chat with us during library hours, or Email anytime.